Stock Market Technical Analysis – Trend Following Can Mean Big Profits

One of the reasons technical analysis works, is because stock prices do tend to move in a particular direction for quite some period of time. This direction can be up, down, or sideways. Newton’s first law of motion applies to this quite well. It states there is a natural tendency for objects to continue in the same direction. Momentum is another word to describe this phenomenon.

The most important tool in stock market technical analysis is the trend line. When a stock is following along a trend line, it will have a tendency to continue moving along that line. Properly analyzing this line will give you the ability to spot a trend. At this point, you will have an immediate edge over a majority of participants in the market. Putting as many factors as possible in your favor before taking a position in the stock market, is crucial to long-term success.

Marketwise, an uptrend is identified by a series of successive higher highs and higher lows. A downtrend is a series of successive lower highs and lower lows. Spotting an uptrend using a trend line involves drawing and connecting at least 3 lower points along the line. A downtrend line is drawn by connecting at least 3 higher points. In a sideways trend, both upper and lower points are pretty much parallel, straight horizontal lines.

The longer a stock has been moving in a trend, or inside a parallel channel, the stronger this trend most likely will be. On a breakout from a price channel, you want to see a major increase in volume. This helps to confirm the breakout as most likely being successful. Trends on a weekly or monthly chart, generally are more reliable than trends on charts of shorter durations.

My next article on stock market technical analysis will be about volume. Volume is a key factor, and analyzing it properly can be worth a fortune. Volume tells you what big institutions such as mutual funds, pension funds, hedge funds, and other big stock market participants are doing.

Quick Essentials In Internet Marketing – Basics, Part 3 – The Business Model

Into the 3rd brief introduction parts of Internet Marketing, the Business Model pack: No matter from which direction you approach this, you will need to form a business model or adopt one from a mentor in order to succeed online. You may already be bogged down with information overload if you have been searching and trying out different methods from different sources. Just remember this, The basics are the same, what may be overwhelming is how to get the wheel in motion, and in the right direction, aligned with what you are proposing to do.

If you are going into Affiliate Marketing, The path you will adopt will be to research the targeted market and find out what product amongst those available on such sites such as Amazon, eBay, ClickBank and the like. Get one to begin with and follow a plan that will make an offer to the market. The next step would be to find a way to generate traffic to the product, formulate a way to monitor this in order to discover the best way to direct traffic to the site.

If you are going down the route of information marketing, you need to conduct research as well of your targeted market to find out what information is being sought out online and package your information product accordingly. Remember to make an offer during development, and just like affiliate marketing find a way to monitor and send traffic to your product.

Marketing sites just like eBay and Amazon allow you to research on them and the products available whether information based or physical goods. choose what product you deem to have a demand and find out what would be involved in terms of your shipping and handling costs, packaging and payment. Next List the product you want to sell on these site(s) and wait for the sell. These sites drive automatically to their sellers pages and you may not need to drive traffic necessarily to it. When you achieve a sale, you will be automatically be informed and you will be provided with the details of the order and customer information which you may use later on as well to inform them of new products or similar items that you will be offering.

The other option if you have multiple items for sale would be to open your own online store, this is of course after deep research and evaluation through one or more of the previous mentioned market sites. This will enable you to gather similar data but more importantly set you up with a niche to work on and develop as well as to drive traffic to.

Making money is simple once you have developed the skill, gained the knowledge, and followed a system in your niche. The best method and sure way to get into anything is by following a mentor and replicating what they do. Do not try to re-invent the wheel as this may waste your time and frustrate you.

Here is more on my success story that has worked wonders for loads of other people, packed with a great bonus starter pack of information plus the tools and tricks used to make your niche earn you a fortune. I believe this will happen to you so long as you keep up with it and stay focused.

Direct Sales – Which Company Is Right For Me?

There are many avenues you can go with this title with many options to consider. You may be asking this question because you want to be your own boss, work your own hours while balancing it around your family life. Or you may have been recently been made redundant, or in worse context – fired. For whatever reason you are considering joining or starting your own party plan business, you will need to sit down first and have a firm handle on what your motives are and what you want to get out of it.

Some questions you may start with are

What are your interests? Do you have a special skill or hobby you enjoy that you could utilise?

Make a list of all these things – they are all potential business ideas.

Would you like to start a business from scratch or would you prefer to jump aboard a ground floor opportunity already presented by a successful business?

By honing in on your interests and skills, you will ensure that you will find something that will maintain your enthusiasm for the long haul.


Essentially, once you have found your niche, or interest, do your research. Find companies that support this interest with their service or product line and ASK, ASK, ASK!

Pester a consultant until you are satisfied with all answers to these questions

How worn and well-trodden is the territory?

In other words, how many other companies are out there marketing the same or a similar product or service? Questions to ask may include:

What does this company offer that stands out from the others in the same industry?
Do they offer regular and usable promotions to their customers?
Are their regular product prices reasonable or excessive? How about postage costs?
What does the host/ess receive for hosting a party? Are the rewards ‘WOW’ or just ‘good?
How about the product line itself – is there enough products and variety that will interest a whole range of consumers?
Does it give need for customers to re-order from you or is it a type of product that you buy once then never again?
Ask yourself -Do YOU love the company products? Have you tried/used them and know their benefits firsthand? If you are thinking you may grow to love them, perhaps think about another company. The way you feel about the line you show will come across in your presentation and if you only ‘like’ the product, your potential customers may not receive the enthusiasm or vibe that your products are as great as you say they are and may go elsewhere.

What is the company’s start-up kit price and what do you get for this?

Some companies supply a kit with all products in their range, while others may supply the bare minimum to get you started with.

If you do have to purchase more for your kit, does the company offer a discounted rate for consultants?
As a general rule, most companies will require more stock to be bought at some point, either for new product lines or promotional items. If the company you are looking at is a consumable line (food and drink), then find out an average amount of stock & ‘samples’ you will need to have on hand for an ‘x’ amount of parties (however many you would like to hold over a typical month)then work out an approx. cost per year.

What are the company’s contract conditions & policies?

Find out what you will need to do in order to start with the company. Some companies will expect so many parties or sales within the first month or so from their new consultants. This is usually along with a condition of either receiving a heavily discounted or free kit, with the company maintaining a policy that you will be liable for the full retail cost of your kit if these conditions are not fulfilled.

Also, it is a good idea to check out if the company has a minimum amount of parties that need to be done per month on an ongoing basis, as if you fall below this amount, you can become inactive and quickly be removed from the company. You will find these conditions will also be on your contract when you go to sign (usually at the bottom of the page in the teensy tiny small print that most of us are guilty of not reading at the best of times)

Does the company offer ongoing support and training?

Great companies will offer support and training to their consultants for FREE. Find out if this is offered and by what means. It may be in a book form, online meetings, or an online forum or meeting place where you can put your questions and concerns forward, while connecting with other consultants’ experiences and ideas. There should also be an up line or team manager which will be your direct source of contact – someone who you can contact straight away should you run into difficulty or need support.

What is the pay like?

The majority of companies follow a commission structure. Of the ones I have researched, they vary typically between 15% – 35% commission on sales made.

So – how much does the company you are interested in offer?
Do they offer any added incentives?
Generally, companies also have a minimum party sales requirement, averaging between $100 – $400, in order for the host to receive their benefits. Work out how much you will receive on this minimum amount and then ask the company consultant if they know the party average sales for their company. This will give you an idea of how much you can earn within the company on a per party basis.

Obviously, in order to correctly ascertain your expected pay, it also depends on how many parties you would like to hold over a week or month. Once again, check the companies minimum ‘parties to be held’ requirement and work off this as a guide.

Some companies also go the extra mile and along with the usual commission, may also offer incentives based on performance or sales. Some I know even offer free trips and holidays for those consultants who achieve a certain amount in a year.

How can you get your name out there?

You will find that most companies supply their consultants (either free or at a small cost) with professional brochures as well as other business stationary. Some even may supply you with business cards. Find out what they will supply and what you will need to supply for yourself. Then work out your personal cost per month.

As well as paperwork, ask if the company uses consultant websites, allows personal websites or any web marketing at all (such as Facebook for example).

Also find out if you are allowed to distribute flyers or participate in market days or other event or fundraising activities. Most companies will allow these things, some with consent first, but others are quite strict with their advertising rules and have a zero tolerance, which means you can immediately lose your job if you do participate.

Ideally, you should find yourself a company that will make it easy to promote yourself to others, not make it a nightmare. As a side point, Vista Print offers some great free cards and other business tools you may like to consider if you are allowed to utilise extra marketing.


If you are thinking you would prefer to start your own party plan business from scratch – some questions you should have answered before you go any further would be:

What product lines are you interested in selling? Are there other companies in your state selling the same or similar product line?
What areas would you need to strongly compete with in order to stand out from these other companies?
Can you identify any areas in which your competition are lacking in, and then capitalise on these areas?
Have you chosen a name for your business?
Have you worked out government tax and looked into GST?
How much commission will you pay your consultants?
What will be in your product range? Where will you source these items from?
How much inventory will you need approx. in order to start your venture?
What will you include in the kit and how will you price these for your consultants?
Where will your stationary come from? And, will you change your consultants for these?
How much will shipping be? And how much will you charge to cover this cost per customer & consultant?
Where will you find your initial customers?
There are many sites available online to help answer these questions. The ones I like are:

The Most Powerful Word in the Internet Marketing Language

You – This 3 letter word is probably one of the most powerful words in the Internet marketing language.

If you’re sitting there scratching your head, wondering if I’ve lost my mind, I haven’t. The word “you” is probably one of the most powerful words you can use in your advertising campaign. Why? Let me explain with a very odd example.

You’re walking down the street. You see two kids. One appears to be a big bully and the other is some skinny little kid who the bully just happens to be picking on. You don’t want to just barge in there and bust it up so you want to do something to get the bully’s attention so that maybe the skinny kid can get away. You think for a second and come up with the perfect solution. You fill your lungs with air and scream at the top of your voice, “Hey YOU!!!”

The bully turns his head, while taking his hands off the skinny kid to see who wants him. In the meantime, the skinny kid breaks free and runs away.

Why did the bully turn his head?

Simple. You said the magic word. “You.” When people hear that word, they automatically think that the person speaking it is speaking to them. Think about it. The bully wasn’t looking at you. Heck, he didn’t even know you were there. But he heard the word “you,” which could have been directed to anybody on that busy street, and he assumed that he was the target of the scream.

Got the picture? The word “you” is indeed very powerful. When expert copywriters communicate with potential customers they always ask questions like, “Don’t YOU want this kind of life? Don’t YOU deserve to be happy?” Why do you think they do this? Because it works. It’s on the most personal level. You are speaking directly to the person. This has now become a one on one conversation. You’re not talking to him or her or them. You’re speaking directly to the person, just as I am speaking directly to YOU. Yes, YOU. Think you won’t take this article more seriously and use these techniques in your promotion? Of course YOU will.

There are certain techniques to copywriting and this is one of the top ones. You want all your sales copy to be personal. The person reading it doesn’t care about what you can do for the other person. They are concerned with what you can do for them. Just like YOU’RE concerned with what I can do for YOU. That’s why you’re reading this. You want to get the best advice that you can when it comes to using words that make people buy. Well, using the word YOU is probably one of the best ways to get people to buy.

Try it with your next advertising campaign and see how it goes. My guess is that YOU will get the best results of YOUR life.

Internet Marketing – A Basic Guide To An Online Income

The last few years have seen the world economy suffering a series of financial crisis. With each financial setback, companies folded or scaled down their operations. The direct impact is that many people become redundant and jobless overnight.

Having a job today is no guarantee that it will last for long. Moreover, a single income is in many cases, just enough to survive upon. Many people the world over are looking for a second source of income, preferably an internet based income, while they retain their day job. Should the worst happened, at least there is a secondary income to pay for daily necessities.

Many know that there is money to be made from the internet. But, are clueless on how to start a simple internet based business like affiliate marketing.

In internet marketing, there are only 4 basic steps to follow and these are very simple steps. You will need the following.

1. A good web hosting site.

Your web page needs to be hosted on a web hosting site for anyone to access on the internet. There are many web hosting sites to choose from. It’s best to choose one based on recommendation. In choosing a web hosting site, find one which is reliable, has been around for years and is not costly. You can subscribe to a good hosting site for around US$10 a month. Since we are in the business of generating an income from the internet, find one which pays for recruiting down lines at the same time. This will add to your main income from the products/services you will be selling on your web page.

2. A well designed web page.

Building a web page from scratch is a difficult task for a newbie. Fortunately, most web hosting sites have in-built site building tools to make designing and building a web page a breeze. There are many ready made templates to choose from. A simple and functional web page could be completed within a short time. Look at existing web pages and get some idea on what you want your web page to look like. Remember, a well designed web page will attract visitors. It has to look professional, easy on the eyes and loads quickly.

3. Product/Service to sell.

Unless you are the direct manufacturer or service provider, many of us have to resort to selling others’ products/services for a commission, as an affiliate marketer. Affiliate marketing is a very profitable way of setting up an online business. As an affiliate marketer, you join an affiliate network to promote products/services using an affiliate link.

Anyone can sign up to be an affiliate marketer and it is free. Affiliate marketers are paid a percentage from the sale made through the affiliate’s ink. There are many different affiliate networks you can join. Signing up for an affiliate program is easy. Once you have been approved you can start your own online business.Some of the most popular affiliate programs are ClickBank and Commission Junction. Everyday, many people are joining these affiliate networks. You are bound to find something that has potential for you to sell.

4. Promote your web page.

Once your web site is up and running, you have to direct and increase traffic and site visitors to your website. There are many ways of doing this.

Tell your friends, family members and colleagues of your online business venture and refer them to your website. Nowadays, everyone is on the lookout to generate a second income and they may be interested.

Write articles relating to the products you are promoting and submit them online for publication. Remember to include your website link. Someone, somewhere is bound to Google your article and read it. That person may click on your website link and you have a visitor to your website.

Join a forum and participate in group discussions. Making a second income is often a favorite topic discussed on the various forums. Establish rapport and invite forum participants to your website for a closer look.

3 Ways to Sell More Pizza With Text Message Marketing

The advent of mobile phones has placed a formidable weapon in the hands of the intelligent pizza restaurant owners. Text message marketing is easiest and the cheapest way to get loads of loyal customers, only if you know how to go about it. Simply bombarding the customer’s cell phone with advertisements is not going to help you sell more pizza. You have to adopt the technique called permission based marketing where the customer not only gives his permission, but also wants desperately to get a new message from his favorite pizza place!

There are 3 ways to Sell More Pizza with Text Message Marketing:

1. Attract customer by giving free couponsFirstly, you have to attract customers. This can be done by releasing flyers & forms, both online and offline where the customer willingly fills in his details (including mobile number) to get hold of free coupons or discounts. This way, he doesn’t feel that you are invading his privacy by sending him advertisements.

2. Increase customer database

The most important step before going all out on advertisement is to build a sizable customer database. Customers will willingly fill up forms to get a discount on their favorite pizza parlors. This should go in a central database and the customer should be made to feel important and part of a family rather than just a client.

3. Target specific offers, occasions, and holidays

The best thing about having a direct medium of communicating with your clients is that you can increase or decrease the amount based on the specific occasions or holidays when you deem fit. For example, if you feel that the competition is going to come up with some offer or has done already, you can directly contact your customers who will be waiting for the same!

So what are you waiting for? Sell more food through pizza text message marketing. Follow the above mentioned steps now, and enjoy the benefits later!

The World’s Oldest Profession: Sales and Marketing

I’d like to focus on the world’s oldest profession: sales and marketing. Now some people might disagree with my theory, but I think even Heidi Fleiss would have to admit that nothing happens until a sale is made.

Today, sales and marketing are merely a civilized form of warfare in which most battles are won with words, ideas, and disciplined thinking. They are critically important because generating new sales is the key to success in any business. Experts estimate that with the current rate of business failures and consolidation we need to replace about 15% of our accounts each year, just to stay even.

So how do you properly market your business? Here’s a four point plan that can dramatically increase your sales:

Step One:

The first step to increasing your sales is understanding who your customers really are. It amazes me that most business owners I ask really don’t know their customers. They get so busy running the business that they don’t understand who buys their products and services. I like to ask, “If the “Perfect Prospect” was the next person through the door, what would they be like?”

If your answer sounds something like 55-65, conservative white collar professional male working in downtown Phoenix with an income above $100,000 and a minimum net worth of $250,000 you probably have this step mastered. If not, here are a few questions to help you identify your perfect prospect.

Look at your existing customer list. Pick out your top 25 accounts and identify what they have in common. What are the demographics? Are they young, old, male, female? Are they located in a particular area of town? Are they in similar or related industries? Are they big companies or small companies? Many times our clients get stuck at this point in the process. If that should happen, I suggest they start with a different question, who isn’t your customer. Once this is clearly established it will be easier to identify who is.

Step Two:

The next step is to ask yourself why these individuals or businesses chose your company? Why do your top customers buy from you? A few questions here are key.

Walmart sells price, Nordstrom’s sells service and Tiffany’s sells quality. Each are successful, what do you sell?

In one sentence, what distinguishes you from your competitors?

How is your product or service different or better than your competition?

What problem does your company solve for the consumer?

These questions will help you discover what your competitive advantages are. To illustrate the concept of competitive advantage, let’s pretend for a moment that you are an NFL coach.

If you had just taken over the coaching position and looking down the team roster you noticed that you had a horrible quarterback, huge linemen and and 2 MVP running backs, you wouldn’t spend all your time developing passing plays. You’d want to run the ball. And run it, and run it and run it until they stop it. And when they do, it’s time to run the ball in a different direction. Likewise in other businesses, you need to play to your strengths; you don’t have the time, money or energy to be all things to all people.

Incorporate these competitive advantages into every part of your marketing. Put it in every ad, on every delivery vehicle, brochure, business card, website or other marketing tool you have. And run it and run it and run it.

Educate your employees, every one of them, about your advantages. Every person in your business must be a salesperson in some way and understand why customers chose your company.

Step Three:

The third step is to integrate your marketing across a variety of mediums. Try not to rely on just one form of advertising. The most effective vehicles for marketing most businesses are:

The yellow pages – both printed and electronic forms

Direct Mail – postcards, letters, doorhangers and flyers produce cost effective results

The internet – your own website and other referring sites. How well does your company rank in Google. How many search terms list you on the first page? What is the competition for those words?

And the best of all sources, referrals from existing clients

Develop a written marketing plan for the next 12 months to do this. It should be a rolling 12 month calendar that allows you to be prepared to hit your promotions at the peak times. It should also include specific goals include total sales or a percentage of growth over the previous year.

The Final Step, Just Do It:

The last and final step is just do it. Take the time to work through the program I have outlined and make adjustments as you go. I think General Patton got it right when he said that a good plan today is better than a perfect plan tomorrow. Yes, sales and marketing is where it all starts, but just like a health club membership it only works if you do.

Importance of Marketing

You always want your business to flourish in some way. You will be trying hard to accomplish this task. You may even launch new products and services that are really useful to the people. You will be doing this in order to gain better attention from the potential customers and also the competitors in the same business field. You may be going down in one place or other and most probably it will be in the selection of appropriate marketing criteria. It is widely revealed through various statistical studies that you will have to make use of all modes of marketing in order to excel in the business. Just one method is not enough to reach greater position. It may not be possible for you to manage all modes of marketing under one roof mainly because of the limited budget. Also if it is a budding enterprise you may not be willing to manage different marketing team with different responsibilities. In this case, you can definitely outsource the marketing task to a third party company who will be able to accomplish all the responsibilities within your expectation. There are many third party companies functioning around the city that are taking up the marketing task as per the request from their clients. These companies are having required number of staffs and they are trained by the company in order to accomplish different tasks. The company will take the lead in approaching customers for the clients and fix the appointments with them.

It is said that sending formal emails to customers are not enough in order to get business. You should approach directly in order to get some gains from them. Tele sales marketing is also carried out by the companies in order to tell directly to the customers regarding the new products and services offered by the clients. As a result the customers will get a felling of sincerity from the part of clients. The companies will also conduct various road shows and campaigns in order to deliver the news of the new services and products to the public. The clients can choose the service packages according to their need and budget from the company. The company will do the job correctly through prior planning and with timely execution of all the activities in accordance to the plan.

Marketing Plan for Franchisors Selling Franchises

If you are in business, any business, you need to have a plan for selling your product or service. In the case of franchises, the business owner has decided to sell a license to essentially replicate the business that they have successfully built for themselves. The sales and marketing techniques used for their original product or service are not likely to be the same as what will work for selling their franchise opportunity. So, what should be considered in a marketing plan for franchisors who are selling their franchises?

Analysis of Prospective Franchisee

Every franchisor is looking for certain unique qualifications in people/businesses that buy their opportunity. For candidates to be considered at all, their financial capability must be sufficient. Certainly an entrepreneurial spirit, to a greater or lesser degree, is important. Sometimes, not all that often frankly, a certain level of experience in the industry is important. The best franchises have also identified the personality traits that are most often successful for their franchisees. Those who haven’t seem to have a lesser degree of success with their franchisees. There is no reason not to have spent the time determining those personality traits. There are many different tests available such as Myers Briggs, DISC and many others. Some franchises have their own aptitude/personality test developed.

Marketing to the Right Prospect

Once the parameters have been determined, a successful marketing plan needs to be directed to the people who fit those parameters. That is not always the easiest thing to do. Even so, there are several directions that can be simultaneously taken to market to the correct prospect.

Franchise Brokers: Experts in franchise brokering can make a very significant difference in a franchisor’s marketing success, if the brokers are given all of the information they need. However, choosing “experts” may not be the easiest thing. Not all brokerage companies understand the personality requirements, for instance. On the other hand, some routinely administer their own tests in addition to those you require. They are much more likely to provide only high quality candidates. You’ll want to look at cost vs. return on that investment. Most always, the cost is only incurred when a franchise is sold to the proper candidate.

Traditional Media: Newspapers, radio and even television in targeted geography can still have a positive impact, if properly planned. Certain industry magazines, newsletters, etc. should also be investigated. Every effort should be made to include as much of the candidate criteria as possible in the ads. Unlike the case with brokers, the cost is incurred whether or not the advertising is successful.

Online Advertising: I’ve seen many franchise opportunities marketed on the internet on sites where 99.999% of the people searching those sites are looking for a job. Furthermore, the advertisements don’t make any attempt at pre-qualifying the prospect. This results in less than 1% of the people responding being anywhere close to the right candidate. My recommendation is to target sites that you know are visited by entrepreneurs and clearly state the minimum requirements in the ads. Of course, the response rate will be less, but the percentage of qualified candidates will be much greater.

That’s not all that can be done on-line, however. On-line marketing can be extremely successful and efficient if done properly. A certain amount of time and effort should be directed to learning the techniques most suited to the franchisor’s business and budget. In fact, great success can be achieved on a very minimal budget in many cases. I encourage all franchisors to spend the time to become expert in this media.

Marketing Message: 6 Characteristics Shared by Prospects in All Industries

“My prospects are different.”

Every time I hear this claim my ear drums rattle.

These words were recently uttered to me again by a business owner who asked for help rescuing a direct-mail campaign that initially generated zero responses from his prospects.

After one look at his marketing piece, it was clear he did little to address his prospects’ problems. Instead, he focused on a traditional pitch for his services.

The truth is your prospects may have different desires related to your product or service, but the characteristics that lead to a sale are the same regardless of your target audience.

1. Your prospects are skeptical.Just like you, they’ve thrown away money on promises that never panned out. You gain an instant advantage when you establish yourself as a credible source who understands what it’s like to walk in your prospects’ shoes.

2. Your prospects want direction.If they understood how to eliminate their problems, they would have never started searching for solutions. So don’t hesitate to share a little knowledge and give detailed instructions about what steps to take next.

3. Your prospects don’t like sales pitches.Unnecessary pressure makes sales pitches repulsive. But you make your message welcome when you focus on educating, establishing trust and involving your prospects in your marketing efforts.

4. Your prospects are already inundated with messages.Your copy is just another collection of claims unless you do something to prove your promise — and make your marketing message memorable. Don’t hesitate to try an approach that’s different from your competition.

5. Your prospects are afraid of the unknown.If you don’t clearly communicate what happens after moving forward with your offer, then your prospects are less likely to respond. So use your writing to help them visualize what it’s like to work with you or use your product or service.

6. Your prospects have an internal timeframe for coming to a buying decision.You can’t determine how long it takes your prospects to gather information, analyze the data and pull out their wallets — that decision is based on personal comfort. However, deadlines will often speed up the process.